Manual Packaging Design: Successful Product Branding From Concept to Shelf

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Communicating with Color.


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Communicating with Imagery. Structures and materials. Considering the Environment. Understanding legal Issues. Creating a Folding Carton Comp.

Packaging Design - Successful Product Branding From Concept to Shelf (Paperback, 2nd Edition)

Packaging Design Portfolio. Professional Sources. Planning for Production.

The Design Process. The fully updated single-source guide to creating successful packaging designs for consumer products Now in full-color throughout, Packaging Design, Second Edition has been fully updated to secure its place as the most comprehensive resource of professional information for creating packaging designs that serve as the marketing vehicles for consumer products.

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Packaging Design: Successful Product Branding From Concept to Shelf, 2nd Edition

To address the most current packaging design objectives, this new edition offers: Fully updated coverage 35 percent new or updated of the entire packaging design process, including the business of packaging design, terminology, design principles, the creative process, and pre-production and production issues A new chapter that puts packaging design in the context of brand and business strategies A new chapter on social responsibility and sustainability All new case studies and examples that illustrate every phase of the packaging design process A history of packaging design covered in brief to provide a context and framework for today's business Useful appendices on portfolio preparation for the student and the professional, along with general legal and regulatory issues and professional practice guidelines.

Structure Materials and Sustainability.


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Legal and Regulatory Issues. Design Strategy.

Design a Trendy Coffee Label in Adobe Illustrator and Photoshop (Tutorial) ☕

Managing the Business. Figure Credits